Twitter for Diplomats

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Sandre, Andreas
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DiploFoundation; Istituto Diplomatico
The power of social media in shaping events will keep growing in the years to come and this e-book could serve as an essential compass to sail, wittingly, through the ever-changing waters of digital diplomacy and global communication. It offers a wide array of examples of influential foreign policy players using Twitter to communicate on a global scale and makes some insightful comments, presenting to the reader an accurate snapshot of the state of play of public diplomacy. The case-oriented approach makes the publication particularly useful to understand the dynamics of Twitter diplomacy. Indeed, it is a must-read for both those interested in communication strategies and those who, more simply, want to know first-hand how diplomats and ministers work and tweet.
One hundred and forty characters have changed the way we see the world. They have changed how foreign policy shapes itself and how it responds to new international challenges. In ancient Rome, this phenomenon was called Vox Populi; today it goes under many different names: e-diplomacy, Digital Diplomacy, Twiplomacy, and others. Although not perfect synonyms, they all refer to the use of the Web, information and communications technology (ICT), and social media tools to engage in diplomatic activities and carry out foreign policy objectives. While Twitter is today seen as the most common e-diplomacy tool, it is only one of the many ways foreign ministries around the world are engaging in the most viral and exciting new development in modern diplomacy.